17 Best Marketing Books

"How to make your message memorable so it will spread." - Brian Armstrong

On the "books read" section of Ev Williams' GoodReads profile.

"Our marketing bible." - Andrew Wilkinson

"Informs a lot of our public outreach in terms of making our services more essential for our users." - Changpeng Zhao

Sahil Lavingia recommended this book on Notion.

On the "books read" section of Ev Williams' GoodReads profile.

"A really great book about communication." - Patrick O'Shaughnessy

Michael Hyatt recommended this book on his website.

"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential." - Tobi Lütke

"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it." - Scott Adams

"Fundamental and had a lot to teach." - Naval Ravikant

Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.

Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.

Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.

"No one wants your annoying ass marketing. Get their permission and deliver more than what they expect." - Noah Kagan

Michael Hyatt recommended this book on his website.

"It can sometimes seem as if one must learn everything old before one can try anything new. [The author] does a masterful job showing that is not the case; we are lucky to have him as a guide." - Peter Thiel

"Will help you inspire creativity and change." - Richard Branson

"Enjoyed the shit out of it. Highly recommend." - Tim Urban

Ray Dalio mentioned this book in his book, "Principles."

"An urgent must read, a seminal work that will surprise you on every single page." - Seth Godin

"A fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life." - Arianna Huffington

"A must-read for all product designers and marketers, and a lot of people in our team have taken the lessons in this book to heart." - Changpeng Zhao

"Study [this book]." - Tim Ferriss

"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie

One of Daymond John's answers to "most-gifted or recommeded books?"

"Every new entrepreneur should read [this book]!!!" - Russell Brunson

Patrick Bet-David recommended this book on his website.

On the "books read" section of Ev Williams' GoodReads profile.

"A framework to simulate how customers experience your product, especially the moments of confusion." - Brian Armstrong

"The single best book on usability I've ever read." - Jeff Atwood

"About usability and making software and user interfaces that are friendly to people." - Nick Ganju

"The simplest book I recommend everyone to read when they want to do design." - Garry Tan

"Great book." - Lewis Howes

"Love it! Gary never disappoints!" - Tom Bilyeu

One of Marc Goodman's answers to "sources you've learned from in the last year?"

Kevin Systrom recommended this book on Facebook.