The Best Advertising Books

(according to 400+ really successful people)

These are the best books about Advertising.

Sources include interviews, biographies, podcast transcripts, public online lists, and more.

Ogilvy on Advertising
David Ogilvy
3 recommenders
On the "books read" section of Ev Williams' GoodReads profile.
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Breakthrough Advertising
Eugene M. Schwartz
2 recommenders
"Goes through different stages of large-scale advertising and the thought processes behind them." - Neville Medhora
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The Curse of the Mogul
Jonathan A. Knee
1 recommender
Keith Rabois recommended this book on a Medium blog post.
Frenemies
Ken Auletta
1 recommender
"Kept getting recommended to me by people I respected and it didn't disappoint." - Alexis Ohanian
All Marketers are Liars
Seth Godin
1 recommender
"I remember something that [the author] says in there which I never forgot, which is to make something people want to talk about." - Joe Gebbia
How to Write a Good Advertisement
Victor O. Schwab
1 recommender
One of the books on Scott Adams' "Persuasion Reading List."

See which books made our other lists