How was this list created?

We searched for "best Advertising books", found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.

How many books are in this list?

There are 11 books in this list.

Why did you create this list?

We wanted to gather the most accurate list of Advertising books on the internet.

11 Best Advertising Books of All Time

Our goal: Build the most true list of best Advertising books.

Our process:
1. Search for "best Advertising books" and study the top 5 articles.
2. Add only the top books (mentioned 2+ times).
3. Rank the results neatly for you here! 😊
(This process takes a long time, but we do the research so you don't have to!)

(Updated 2022)

1
i
Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads
Luke Sullivan
Appears in 4 articles
2
i
Ogilvy on Advertising
David Ogilvy
Appears in 4 articles
3 recommenders
3
i
Truth, Lies & Advertising
Jon Steel
Appears in 3 articles
4
i
Scientific Advertising
Claude C. Hopkins
Appears in 3 articles
1 recommender
5
i
Zag
The Number One Strategy of High-Performance Brands
Marty Neumeier
Appears in 3 articles
MOST RECOMMENDED!
6
i
Rework
David “DHH” Heinemeier Hansson
Appears in 3 articles
8 recommenders
7
i
Contagious
Why Things Catch On
Jonah Berger
Appears in 2 articles
1 recommender
8
i
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath
Appears in 2 articles
5 recommenders
9
i
Positioning
The Battle for Your Mind
Al Ries
Appears in 2 articles
2 recommenders
10
i
Buyology
Truth and Lies About Why We Buy
Martin Lindstrom
Appears in 2 articles
11
i
The Art of Client Service
The Classic Guide
Robert Solomon
Appears in 2 articles

FAQ

How was this list created?
We searched for "best Advertising books", found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.
How many books are in this list?
There are 11 books in this list.
Why did you create this list?
We wanted to gather the most accurate list of Advertising books on the internet.