Guy Kawasaki Recommended Books

"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential." - Tobi Lütke

"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it." - Scott Adams

"Fundamental and had a lot to teach." - Naval Ravikant

Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.

Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.

Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.

Part of "Jeff's Reading List."

Walter Isaacson said Steve Jobs was deeply influenced by this book.

Mark Cuban's answer to "what's a book you always recommend?"

"We often referenced [this book. A] thought-provoking [book] that validated our crusade." - Marc Benioff

"A great book on strategy." - Ben Horowitz

"About how businesses get disrupted, and a lot of those themes are why startups can succeed and thrive even when there are big competitors who you would think would just wipe ’em out." - Drew Houston

"[The author] writes about first principles and makes things seem obvious—once he explains them in his straightforward way." - Ev Williams

"I think one of the most valuable concepts from [this book] is measuring your time." - Drew Houston

"I recommend [this book] a lot in the company." - Matt Mullenweg

"I was very honored to have the opportunity to write the foreword to the 50th anniversary edition." - Jim Collins

"For B2B, I recommend [this book]." - Andrew Ng

"It’s [about] how do technology products make their way from early adopters to the mainstream." - Drew Houston

"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin

"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie

On the "books read" section of Ev Williams' GoodReads profile.

"Bestselling guide that created a new game plan for marketing in high-tech industries." - Ron Conway

"Patrick McGovern shaped the way that millions of people grew to understand the enormous potential of computers and how they would change the world." - Bill Gates

"Pat McGovern was an entrepreneur's entrepreneur." - Bob Metcalfe

"Patrick McGovern was a gift to us all." - Marc Benioff

"Provides a dramatic, clear-eyed look at this visionary entrepreneur and the leadership lessons he used to build his global company." - Walter Isaacson