Books Recommended by Tobi Lütke
Influence
The Psychology of Persuasion
Robert Cialdini
Source: "The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential." - Tobi Lütke
Antifragile
Incerto, Book 3
Nassim Taleb
Source: "It's so wonderful when books create the language that you need to better reason about the world. [This book] did that as well." - Tobi Lütke
The Box
How the Shipping Container Made the World Smaller and the World Economy Bigger
Marc Levinson
Source: "We all live in Malcolm’s world because the shipping container has been hugely influential in history." - Tobi Lütke
High Output Management
Andrew S. Grove
Source: "Unapologetically almost a how to manual, but kind of deconstructs the world of business into first principles." - Tobi Lütke
Hell Yeah or No
What's worth doing
Derek Sivers
Source: "Instant buy. I’ve learned so much from [this author] in the formative Shopify years." - Tobi Lütke
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight
Source: "An autobiographical account of one of the world’s most recognizable brands." - Tobi Lütke
Way of the Warrior Kid (4 books)
Jocko Willink
Source: "I finished reading [this series] to my kids. They absolutely loved them. Highly recommended." - Tobi Lütke
The Precipice
Existential Risk and the Future of Humanity
Toby Ord
Source: "Enjoyed [this book]. Odd time to read about end-of-world scenarios." - Tobi Lütke
The Courage to Be Disliked
The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness
Ichiro Kishimi
Source: "Probably the best book I’ve read in the last couple of years." - Tobi Lütke
The Elements of Style
William Strunk Jr.
Source: "[My] most frequently gifted book is [this book] because I like good writing." - Tobi Lütke
Grit
The Power of Passion and Perseverance
Angela Duckworth
Source: "Great book. I think she actually talks about me in it 😂" - Tobi Lütke
Finite and Infinite Games
James Carse
Source: "It came up in twice today in different meetings." - Tobi Lütke
Drive
The Surprising Truth About What Motivates Us
Daniel Pink
Source: One of Tobi Lütke's favorite books according to "The Globe and Mail."
Permutation City
A Novel
Greg Egan
Source: "The quality of the science in this book is exceptional." - Tobi Lütke
The Design of Everyday Things
Don Norman
Source: Tobi Lütke mentioned this book on the "Invest Like the Best" podcast.
The Talent Code
Greatness Isn't Born. It's Grown. Here's How.
Daniel Coyle
Source: Tobi Lütke mentioned this book on the "Invest Like the Best" podcast.
A Guide to the Good Life
The Ancient Art of Stoic Joy
William B. Irvine
Source: "One of the best books I’ve ever read." - Tobi Lütke
Cryptonomicon
Neal Stephenson
Source: "I read [this book] 20 years ago or so." - Tobi Lütke
The Dream Machine
M. Mitchell Waldrop
Source: "I really love tech history books like this." - Tobi Lütke
FAQ
Did Tobi Lütke recommend all these books?
Not necessarily. This book list has Tobi Lütke must-read recommendations, but it also has a mix of mentions and suggestions.
How do you know Tobi Lütke mentioned these books?
Every suggestion made by Tobi Lütke is validated by our editors. You can find the sources to the recommendations linked next to the books.
Did Tobi Lütke actually create this list?
No. This reading list was curated by our editors based on confirmed mentions from Tobi Lütke, the sources are made available under each recommendation.
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