Books Recommended by Changpeng Zhao
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Source: "After reading this book, you will understand why we tolerate failures at Binance, and more importantly, what types of failures we tolerate or not." - Changpeng Zhao
The Culture Code
The Secrets of Highly Successful Groups
Source: "At Binance, we constantly strive to build a great culture, and we constantly draw lessons from this book’s case studies of admirable organizations." - Changpeng Zhao
Why Organizational Health Trumps Everything Else In Business
Source: "The competitive advantage of successful companies lies more on how healthy and well a company’s organization behaves and operates." - Changpeng Zhao
Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
Source: "Learn how powerful storytelling is if you want to be a better salesperson, marketer, and communicator." - Changpeng Zhao
Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
Source: "An excellent book on organizations, and I found this book more relevant the more we grow our team." - Changpeng Zhao
Economics in One Lesson
The Shortest and Surest Way to Understand Basic Economics
Source: "There are few books that better encapsulate the inner workings of economics than this one." - Changpeng Zhao
The Starfish and the Spider
The Unstoppable Power of Leaderless Organizations
Source: "Talks about operations in decentralized organizations, especially compared to centralized ones." - Changpeng Zhao
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Source: "Addresses some of the counterintuitive points in life and business in a very interesting way." - Changpeng Zhao
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Source: "Has helped me hone my message with regard to talking about Binance to the world." - Changpeng Zhao
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Geoffrey G. Parker
Source: "A great book about platforms, how to build them, and why they are important and impactful." - Changpeng Zhao
Did Changpeng Zhao recommend all these books?
Not necessarily. This book list has Changpeng Zhao must-read recommendations, but it also has a mix of mentions and suggestions.
How do you know Changpeng Zhao mentioned these books?
Every suggestion made by Changpeng Zhao is validated by our editors. You can find the sources to the recommendations linked next to the books.
Did Changpeng Zhao actually create this list?
No. This reading list was curated by our editors based on confirmed mentions from Changpeng Zhao, the sources are made available under each recommendation.
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