12 Best Behavioral Economics Books

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• Alexis Ohanian

  "[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated." - Alexis Ohanian

• Guy Kawasaki

  "The guiding light for how I conduct business—and in many ways how I live my life." - Guy Kawasaki

• Max Levchin

  One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"

• Noah Kagan

  "People can be influenced in their behaviors by many different tactics." - Noah Kagan

• Samy Kamkar

  "I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something." - Samy Kamkar

• Andrew Wilkinson

  "[One of] my most recommended business books." - Andrew Wilkinson

• Neil Strauss

  "Understanding these [principles] make all the difference in making the leap from interest to attraction." - Neil Strauss

• Patrick O'Shaughnessy

  Patrick O'Shaughnessy recommended this book on a blog post.

• Mark Manson

  Mark Manson recommended this book on his website.

• Alex Hormozi

  Alex Hormozi recommended this book on Instagram.

• James Clear

  "[One of] the 10 best nonfiction books of all-time." - James Clear

• Michael Hyatt

  Michael Hyatt recommended this book on his website.

More recommendations

• Stewart Brand

  Stewart Brand recommended this book on his "Selected Books for the Manual for Civilization" blog post.

• Bryan Johnson

  "I started reading [this book] and I became increasingly convinced of my own fickleness and inability to actually act rationally in life." - Bryan Johnson

• Derek Sivers

  "If you liked 'Predictably Irrational' or 'Stumbling on Happiness' or any of those pop-psychology books, well, this is the Godfather of all of their work." - Derek Sivers

• Sam Altman

  One of Sam Altman's answers to "What are some of the best books you recommend for a young startup founder?"

• Ron Conway

  "Covers all three phases of [the author's] career: his early days working oncognitive bias, his work on prospect theory, and his later work on happiness." - Ron Conway

• Jason Fried

  "I enjoyed [this book]. Fascinating." - Jason Fried

• Nassim Taleb

  "A landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud." - Nassim Taleb

• Sahil Lavingia

  Sahil Lavingia recommended this book on Notion.

• Mark Manson

  Mark Manson recommended this book on his website.

• Jay Shetty

  "[One] of my favourite books." - Jay Shetty

• Michiko Kakutani

  "Has become essential reading in many baseball front offices and among coaching staffs." - Michiko Kakutani

• Preston Pysh

  "An incredible book!" - Preston Pysh

• Ben Greenfield

  Most Recommended Books reached out to Ben Greenfield directly.