13 Best Branding Books
We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 13 best branding books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.
Goal: Find the best Branding books according to the internet (not just one person's opinion).
Method:
- Search for "best branding books" and study the top 5+ pages.
- Add only the books mentioned 2+ times.
- Rank the results neatly here.
13 Best Branding Books
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Building a StoryBrand
Clarify Your Message So Customers Will Listen
Also recommended by
1 person
Dave Ramsey recommended this bookDave Ramsey
Recommended on Dave Ramsey's website.
Dave Ramsey's recommendation of this book
Designing Brand Identity
An Essential Guide for the Whole Branding Team
Also recommended by
5 people
Patrick Bet-David recommended this bookPatrick Bet-David
Patrick Bet-David recommended this book on his website.
Patrick Bet-David's recommendation of this book 
Jack Ma recommended this bookJack Ma
Jack Ma always carries a copy of this book.
Jack Ma's recommendation of this book 
John Collison recommended this bookJohn Collison
John Collison recommended this book.
Patrick Collison recommended this bookPatrick Collison
"It's excellent: exceptionally data-rich and comprehensive." - Patrick Collison
Patrick Collison's recommendation of this book 
David Friedberg recommended this bookDavid Friedberg
David Friedberg recommended this book.
Branding
In Five and a Half Steps
The Brand Gap
Start with Why
How Great Leaders Inspire Everyone to Take Action
Also recommended by
9 people
Richard Branson recommended this bookRichard Branson
Richard Branson recommended this book on his "70 must-read books" blog post.
Richard Branson's recommendation of this book 
Robert Rodriguez recommended this bookRobert Rodriguez
"I realized better what I was doing when I read [this book], and I gave it to people to show them how to clarify what they’re doing right and what they’re doing wrong." - Robert Rodriguez
Robert Rodriguez's recommendation of this book 
Tony Hsieh recommended this bookTony Hsieh
One of 4 books Tony Hsieh recommended in Inc.com
Tony Hsieh's recommendation of this book 
Julie Rice recommended this bookJulie Rice
"So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand." - Julie Rice
Julie Rice's recommendation of this book 
Kathryn Minshew recommended this bookKathryn Minshew
Most Recommended Books reached out to Kathryn Minshew directly.
Kathryn Minshew's recommendation of this book 
Tom Bilyeu recommended this bookTom Bilyeu
Tom Bilyeu recommended this book on his website.
Tom Bilyeu's recommendation of this book +3
More recommendations
- Jim Kwik
"Explains how great leaders and organizations use this superpower of motivation to achieve success." - Jim Kwik
- Michael Hyatt
Michael Hyatt recommended this book on his website.
- Patrick Bet-David
Patrick Bet-David recommended this book on his website.
- Jim Kwik
Positioning
The Battle for Your Mind
Also recommended by
3 people
Ev Williams recommended this bookEv Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Patrick O'Shaughnessy recommended this bookPatrick O'Shaughnessy
"A really great book about communication." - Patrick O'Shaughnessy
Patrick O'Shaughnessy's recommendation of this book 
Michael Hyatt recommended this bookMichael Hyatt
Michael Hyatt recommended this book on his website.
Michael Hyatt's recommendation of this book
The 22 Immutable Laws of Branding
Also recommended by
1 person
Ramit Sethi recommended this bookRamit Sethi
"Awesome." - Ramit Sethi
Ramit Sethi's recommendation of this book
Book of Branding
A Guide to Creating Brand Identity for Startups and Beyond
Branding For Dummies
Build Your Brand Mania
How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers
Creating a Brand Identity
A Guide for Designers
Identity Designed
The Definitive Guide to Visual Branding
Sticky Branding
12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand
Sources
- 1
Books On Branding: The 15 Best Books On Branding Available Today!
fabrikbrands.com
- 2
Top 18 Brand Strategy Books For Ambitious Branding Pros In 2023
brandmasteracademy.com
- 3
The best branding books: 8 books for brand inspiration | Creative Bloq
creativebloq.com
- 4
10 of the best branding books to read in 2023
knowledgeenthusiast.com
- 5
Top 10 Branding Books In 2023 | The Branding Journal
thebrandingjournal.com
Edited by
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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