Most Recommended Books

Track reading, wishlists & new-book alerts

Get
Skip to content
Share:

13 Best Branding Books

We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 13 best branding books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.

Goal: Find the best Branding books according to the internet (not just one person's opinion).

Method:

  1. Search for "best branding books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

13 Best Branding Books

As an Amazon Associate, we earn from qualifying purchases (at no extra cost to you).

1

Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

Also recommended by:

Dave Ramsey

2

Designing Brand Identity

An Essential Guide for the Whole Branding Team

by Alina Wheeler
3

Branding

In Five and a Half Steps

by Michael Johnson
4

The Brand Gap

by Marty Neumeier
5

Start with Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek
6

Positioning

The Battle for Your Mind

by Al Ries
7

The 22 Immutable Laws of Branding

by Al Ries

Also recommended by:

Ramit Sethi

8

Book of Branding

A Guide to Creating Brand Identity for Startups and Beyond

by Radim Malinic
9

Branding For Dummies

by Bill Chiaravalle
10

Build Your Brand Mania

How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers

by Matt Bertram
11

Creating a Brand Identity

A Guide for Designers

by Catharine Slade-Brooking
12

Identity Designed

The Definitive Guide to Visual Branding

by David Airey
13

Sticky Branding

12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand

by Jeremy Miller

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

Comments

Did we miss something? Have feedback?

Help us improve this page by sharing your thoughts

We only use your email to notify you about replies.

All comments are moderated.

Discover and track your reading on the go

Track your reading, manage wishlists, and get notified when new books are added.

13 Best Branding Books (2026)