Rory Sutherland Recommended Books
Rory Sutherland has recommended 10 books. Browse the complete reading list with quotes and sources below.
Rory Sutherland is a British advertising executive.
(Read more on Wikipedia)10 Books Recommended
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The specialist
"Superb business book." - Rory Sutherland (Source)
Obvious Adams
The Story of a Successful Businessman
"Superb business book." - Rory Sutherland (Source)
Obliquity
Why Our Goals Are Best Achieved Indirectly
"The best short read for businessfolk." - Rory Sutherland (Source)
Confessions of an Advertising Man
"Love it. His best book." - Rory Sutherland (Source)
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Traffic
Why We Drive the Way We Do (and What It Says About Us)
"Should be a set text in schools." - Rory Sutherland (Source)
Seeing Like a State
How Certain Schemes to Improve the Human Condition Have Failed
"A fabulous book." - Rory Sutherland (Source)
Also recommended by:
When More Is Not Better
Overcoming America's Obsession with Economic Efficiency
"Excellent book." - Rory Sutherland (Source)
Wanting
The Power of Mimetic Desire in Everyday Life
"I hope everybody else enjoys this book as much as I did." - Rory Sutherland (Source)
$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
"Truly excellent book." - Rory Sutherland (Source)
Also recommended by:
Algorithms To Live By
"Sensationally good book." - Rory Sutherland (Source)
Other Recommenders
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Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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