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12 Best Startup Books

We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 12 best startup books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.

Goal: Find the best Startup books according to the internet (not just one person's opinion).

Method:

  1. Search for "best startup books" and study the top 5+ pages.
  2. Add only the books mentioned 2+ times.
  3. Rank the results neatly here.

12 Best Startup Books

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1

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz

Also recommended by

22 people
  • Peter Thiel recommended this book
  • Mark Zuckerberg recommended this book
  • Peter Attia recommended this book
  • Marc Andreessen recommended this book
  • Larry Page recommended this book
  • Matt Mullenweg recommended this book
  • +16

    More recommendations

    • Andrew Ng
      "A bit dark but it does cover a lot of useful territory on what building an organization is like." - Andrew Ng
    • Drew Houston
      "One of the great things that [the author] wrote in [this book] is the hardest part of being a CEO is managing your psychology." - Drew Houston
    • Keith Rabois
      "Reflects 2000-2003." - Keith Rabois
    • Dustin Moskovitz
      Dustin Moskovitz recommended this book during a Stanford lecture in 2014.
    • Max Levchin
      One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
    • Luis von Ahn
      "I like this one, but it’s not for very new entrepreneurs." - Luis von Ahn
    • Kathryn Minshew
      Most Recommended Books reached out to Kathryn Minshew directly.
    • Andrew Wilkinson
      "One of the best business books I've picked up in years." - Andrew Wilkinson
    • Tim Ferriss
      "A great book." - Tim Ferriss
    • Blake Scholl
      "Good." - Blake Scholl
    • Chris Dixon
      Chris Dixon recommended this book on Twitter.
    • Fred Wilson
      "Chapter five in [this book] is possibly the best thing I've read about leading a tech company." - Fred Wilson
    • Raoul Pal
      "By far, the best, most brutally honest and incredibly useful book about the realities of starting and running a company." - Raoul Pal
    • Jodie Cook
      "Reframes your mind: hard doesn’t mean bad. Seeking the easy route is a trap." - Jodie Cook
    • Michael Dell
      "Candidly talks about the very real thrills and perils of starting a business."- Michael Dell
    • Marty Cagan
      "Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book]." - Marty Cagan
2

Zero to One

Notes on Startups, or How to Build the Future

by Peter Thiel

Also recommended by

22 people
  • Andrew Ng recommended this book
  • Ben Horowitz recommended this book
  • Bryan Johnson recommended this book
  • Chris Dixon recommended this book
  • Dustin Moskovitz recommended this book
  • Elon Musk recommended this book
  • +16

    More recommendations

    • Eric Weinstein
      "If you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work." - Eric Weinstein
    • Keith Rabois
      Keith Rabois recommended this book on a Medium blog post.
    • Kishore Biyani
      "Captures some interesting perspectives and insights on the way the world and the business organisations are changing and challenging the status quo." - Kishore Biyani
    • Lee Stranahan
      "A great business book." - Lee Stranahan
    • Luis von Ahn
      "I love [this book]." - Luis von Ahn
    • Marc Andreessen
      "The first book any working or aspiring entrepreneur must read—period." - Marc Andreessen
    • Mark Zuckerberg
      "This book delivers completely new and refreshing ideas on how to create value in the world." - Mark Zuckerberg
    • Matt Mullenweg
      "[This book] was excellent." - Matt Mullenweg
    • Max Levchin
      One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
    • Nassim Taleb
      "When a risk taker writes a book, read it. In the case of [this author], read it twice. Or, to be safe, three times. This is a classic." - Nassim Taleb
    • Sam Altman
      This book was on Sam Altman's bookshelf.
    • Patrick O'Shaughnessy
      "An obvious suggestion, because [this book] is the talk of the town and sits at the top of bestseller lists everywhere." - Patrick O'Shaughnessy
    • Tom Bilyeu
      Tom Bilyeu recommended this book on his website.
    • Ryan Petersen
      "[Part of] my biz book canon." - Ryan Petersen
    • Brian Dean
      "Business classic that lives up to the hype. Completely reframes what a startup should do with their product and positioning." - Brian Dean
    • Rupert Murdoch
      "Brilliant, often provocative." - Rupert Murdoch
3

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Also recommended by

15 people
  • Andrew Ng recommended this book
  • Ben Horowitz recommended this book
  • Dustin Moskovitz recommended this book
  • Jason Calacanis recommended this book
  • Kevin Systrom recommended this book
  • Marc Andreessen recommended this book
  • +9

    More recommendations

    • Mark Cuban
      One of the 7 books Mark Cuban credits his success to.
    • Mike Maples, Jr.
      "[I was] lucky enough to have a front-row seat at the birth of these ideas." - Mike Maples, Jr.
    • Tim O’Reilly
      "[This book] isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do." - Tim O’Reilly
    • Chris Dixon
      Chris Dixon recommended this book on Twitter.
    • Raoul Pal
      Raoul Pal recommended this book on Twitter.
    • Sheryl Sandberg
      "Provides a great inside look at how the tech industry approaches building products and businesses." - Sheryl Sandberg
    • Steve Blank
      "A 'must have' for your shelf." - Steve Blank
    • Marty Cagan
      "Buy it." - Marty Cagan
    • Patrick Bet-David
      Patrick Bet-David recommended this book on his website.
4

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

Also recommended by

8 people
  • Ezra Klein recommended this book
  • Mark Zuckerberg recommended this book
  • Jason Calacanis recommended this book
  • Demis Hassabis recommended this book
  • Alexis Ohanian recommended this book
  • Michael Mauboussin recommended this book
  • +2

    More recommendations

    • Patrick O'Shaughnessy
      "One of the most entertaining and useful business books I’ve ever read." - Patrick O'Shaughnessy
    • Trung Phan
      "About the Animation industry." - Trung Phan
5

Who

The A Method for Hiring

by Geoff Smart

Also recommended by

2 people
6

The Startup Owner's Manual

The Step-By-Step Guide for Building a Great Company

by Steve Blank
7

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Also recommended by

7 people
8

Founders at Work

Stories of Startups' Early Days

by Jessica Livingston

Also recommended by

5 people
  • Paul Graham recommended this book
  • Ryan Holiday recommended this book
  • Alexis Ohanian recommended this book
  • Ev Williams recommended this book
  • Ron Conway recommended this book
9

The Four Steps to the Epiphany

Successful Strategies for Products that Win

by Steve Blank

Also recommended by

2 people
  • Ron Conway recommended this book
  • Ryan Hoover recommended this book
10

Hooked

How to Build Habit-Forming Products

by Nir Eyal

Also recommended by

1 person
11

Leading at the Speed of Growth

Journey from Entrepreneur to CEO

by Katherine Catlin
12

The $100 Startup

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

Sources

Edited by

Richard Reis

Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.

Anurag Ramdasan

Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.

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