12 Best Startup Books
We analyzed 5+ expert sources, curated book lists, and recommendations from successful people to find the 12 best startup books according to the internet — not just one person's opinion. Each book on this list was mentioned by at least two independent sources, and the ranking is based on how frequently each title appears across all sources studied. This consensus-based approach ensures you get recommendations backed by multiple experts, not a single reviewer's bias.
Goal: Find the best Startup books according to the internet (not just one person's opinion).
Method:
- Search for "best startup books" and study the top 5+ pages.
- Add only the books mentioned 2+ times.
- Rank the results neatly here.
12 Best Startup Books
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The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
Also recommended by
22 people
Peter Thiel recommended this bookPeter Thiel
"[The author] has written the first true guide for protecting a startup from self-sabotage." - Peter Thiel
Peter Thiel's recommendation of this book
Mark Zuckerberg recommended this bookMark Zuckerberg
"For anyone insterested in building, growing, or leading a great company, this book is an incredibly valuable resource." - Mark Zuckerberg
Mark Zuckerberg's recommendation of this book
Peter Attia recommended this bookPeter Attia
One of Peter Attia's answers to "any books you feel would make your reading list?"
Peter Attia's recommendation of this book
Marc Andreessen recommended this bookMarc Andreessen
"Let’s just say, we started out relationship with vigorous disagreement, and we’ve continued that to this day." - Marc Andreessen
Marc Andreessen's recommendation of this book
Larry Page recommended this bookLarry Page
"An inspiring story of a business rebirth through sheer willpower." - Larry Page
Larry Page's recommendation of this book
Matt Mullenweg recommended this bookMatt Mullenweg
"Entertaining more than anything. I read [this book], I was like: I would never work for this guy. But entertaining and some good lessons." - Matt Mullenweg
Matt Mullenweg's recommendation of this book +16
More recommendations
- Andrew Ng
"A bit dark but it does cover a lot of useful territory on what building an organization is like." - Andrew Ng
- Drew Houston
"One of the great things that [the author] wrote in [this book] is the hardest part of being a CEO is managing your psychology." - Drew Houston
- Keith Rabois
"Reflects 2000-2003." - Keith Rabois
- Dustin Moskovitz
Dustin Moskovitz recommended this book during a Stanford lecture in 2014.
- Max Levchin
One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
- Luis von Ahn
"I like this one, but it’s not for very new entrepreneurs." - Luis von Ahn
- Kathryn Minshew
Most Recommended Books reached out to Kathryn Minshew directly.
- Andrew Wilkinson
"One of the best business books I've picked up in years." - Andrew Wilkinson
- Tim Ferriss
"A great book." - Tim Ferriss
- Blake Scholl
"Good." - Blake Scholl
- Chris Dixon
Chris Dixon recommended this book on Twitter.
- Fred Wilson
"Chapter five in [this book] is possibly the best thing I've read about leading a tech company." - Fred Wilson
- Raoul Pal
"By far, the best, most brutally honest and incredibly useful book about the realities of starting and running a company." - Raoul Pal
- Jodie Cook
"Reframes your mind: hard doesn’t mean bad. Seeking the easy route is a trap." - Jodie Cook
- Michael Dell
"Candidly talks about the very real thrills and perils of starting a business."- Michael Dell
- Marty Cagan
"Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book]." - Marty Cagan
- Andrew Ng
Zero to One
Notes on Startups, or How to Build the Future
Also recommended by
22 people
Andrew Ng recommended this bookAndrew Ng
"Gives an overview of entrepreneurship and innovation." - Andrew Ng
Andrew Ng's recommendation of this book
Ben Horowitz recommended this bookBen Horowitz
"I learned a lot reading it." - Ben Horowitz
Ben Horowitz's recommendation of this book
Bryan Johnson recommended this bookBryan Johnson
"A must read." - Bryan Johnson
Bryan Johnson's recommendation of this book
Chris Dixon recommended this bookChris Dixon
Chris Dixon recommended this book on Twitter.
Chris Dixon's recommendation of this book
Dustin Moskovitz recommended this bookDustin Moskovitz
Dustin Moskovitz recommended this book during a Stanford lecture in 2014.
Dustin Moskovitz's recommendation of this book
Elon Musk recommended this bookElon Musk
"[This author] has built multiple breakthrough companies, and [this book] shows how." - Elon Musk
Elon Musk's recommendation of this book +16
More recommendations
- Eric Weinstein
"If you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work." - Eric Weinstein
- Keith Rabois
Keith Rabois recommended this book on a Medium blog post.
- Kishore Biyani
"Captures some interesting perspectives and insights on the way the world and the business organisations are changing and challenging the status quo." - Kishore Biyani
- Lee Stranahan
"A great business book." - Lee Stranahan
- Luis von Ahn
"I love [this book]." - Luis von Ahn
- Marc Andreessen
"The first book any working or aspiring entrepreneur must read—period." - Marc Andreessen
- Mark Zuckerberg
"This book delivers completely new and refreshing ideas on how to create value in the world." - Mark Zuckerberg
- Matt Mullenweg
"[This book] was excellent." - Matt Mullenweg
- Max Levchin
One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
- Nassim Taleb
"When a risk taker writes a book, read it. In the case of [this author], read it twice. Or, to be safe, three times. This is a classic." - Nassim Taleb
- Sam Altman
This book was on Sam Altman's bookshelf.
- Patrick O'Shaughnessy
"An obvious suggestion, because [this book] is the talk of the town and sits at the top of bestseller lists everywhere." - Patrick O'Shaughnessy
- Tom Bilyeu
Tom Bilyeu recommended this book on his website.
- Ryan Petersen
"[Part of] my biz book canon." - Ryan Petersen
- Brian Dean
"Business classic that lives up to the hype. Completely reframes what a startup should do with their product and positioning." - Brian Dean
- Rupert Murdoch
"Brilliant, often provocative." - Rupert Murdoch
- Eric Weinstein
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Also recommended by
15 people
Andrew Ng recommended this bookAndrew Ng
"Gives one specific tactic for innovating quickly." - Andrew Ng
Andrew Ng's recommendation of this book
Ben Horowitz recommended this bookBen Horowitz
"Great." - Ben Horowitz
Ben Horowitz's recommendation of this book
Dustin Moskovitz recommended this bookDustin Moskovitz
"At Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." - Dustin Moskovitz
Dustin Moskovitz's recommendation of this book
Jason Calacanis recommended this bookJason Calacanis
"You need to read [this book]." - Jason Calacanis
Jason Calacanis's recommendation of this book
Kevin Systrom recommended this bookKevin Systrom
"The principles from [this book], I still apply today." - Kevin Systrom
Kevin Systrom's recommendation of this book
Marc Andreessen recommended this bookMarc Andreessen
"[The author] has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." - Marc Andreessen
Marc Andreessen's recommendation of this book +9
More recommendations
- Mark Cuban
One of the 7 books Mark Cuban credits his success to.
- Mike Maples, Jr.
"[I was] lucky enough to have a front-row seat at the birth of these ideas." - Mike Maples, Jr.
- Tim O’Reilly
"[This book] isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do." - Tim O’Reilly
- Chris Dixon
Chris Dixon recommended this book on Twitter.
- Raoul Pal
Raoul Pal recommended this book on Twitter.
- Sheryl Sandberg
"Provides a great inside look at how the tech industry approaches building products and businesses." - Sheryl Sandberg
- Steve Blank
"A 'must have' for your shelf." - Steve Blank
- Marty Cagan
"Buy it." - Marty Cagan
- Patrick Bet-David
Patrick Bet-David recommended this book on his website.
- Mark Cuban
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Also recommended by
8 people
Ezra Klein recommended this bookEzra Klein
"An amazing, amazing book." - Ezra Klein
Ezra Klein's recommendation of this book
Mark Zuckerberg recommended this bookMark Zuckerberg
"I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity." - Mark Zuckerberg
Mark Zuckerberg's recommendation of this book
Jason Calacanis recommended this bookJason Calacanis
"Pixar has made some of the greatest stories of our time, but [the author]’s personal story, is perhaps the greatest story that has come out of Pixar." - Jason Calacanis
Jason Calacanis's recommendation of this book
Demis Hassabis recommended this bookDemis Hassabis
"About Pixar." - Demis Hassabis
Demis Hassabis's recommendation of this book
Alexis Ohanian recommended this bookAlexis Ohanian
"Must read." - Alexis Ohanian
Alexis Ohanian's recommendation of this book
Michael Mauboussin recommended this bookMichael Mauboussin
"Best business book I've read in a long time." - Michael Mauboussin
Michael Mauboussin's recommendation of this book +2
More recommendations
- Patrick O'Shaughnessy
"One of the most entertaining and useful business books I’ve ever read." - Patrick O'Shaughnessy
- Trung Phan
"About the Animation industry." - Trung Phan
- Patrick O'Shaughnessy
Who
The A Method for Hiring
Also recommended by
2 people
Noah Kagan recommended this bookNoah Kagan
Noah Kagan recommended this book in the "Tools of Titans" book.
Noah Kagan's recommendation of this book
Alexis Ohanian recommended this bookAlexis Ohanian
"Great book!" - Alexis Ohanian
Alexis Ohanian's recommendation of this book
The Startup Owner's Manual
The Step-By-Step Guide for Building a Great Company
The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
Also recommended by
7 people
Tim Ferriss recommended this bookTim Ferriss
"If you’re stuck in your own business, this book can help you get unstuck." - Tim Ferriss
Tim Ferriss's recommendation of this book
Dave Ramsey recommended this bookDave Ramsey
Recommended on Dave Ramsey's website.
Dave Ramsey's recommendation of this book
Derek Sivers recommended this bookDerek Sivers
"Absolutely everyone who is an entrepreneur or wants to be one needs to read this book." - Derek Sivers
Derek Sivers's recommendation of this book
Dave Camarillo recommended this bookDave Camarillo
"Was huge." - Dave Camarillo
Dave Camarillo's recommendation of this book
Tom Bilyeu recommended this bookTom Bilyeu
Tom Bilyeu recommended this book on his website.
Tom Bilyeu's recommendation of this book
Michael Hyatt recommended this bookMichael Hyatt
Michael Hyatt recommended this book on his website.
Michael Hyatt's recommendation of this book +1
More recommendations
- Patrick Bet-David
Patrick Bet-David recommended this book on his website.
- Patrick Bet-David
Founders at Work
Stories of Startups' Early Days
Also recommended by
5 people
Paul Graham recommended this bookPaul Graham
"Probably the single most valuable book a startup founder could read." - Paul Graham
Paul Graham's recommendation of this book
Ryan Holiday recommended this bookRyan Holiday
"Interviews with technology founders from one of the best investors of all time." - Ryan Holiday
Ryan Holiday's recommendation of this book
Alexis Ohanian recommended this bookAlexis Ohanian
"A bunch of really great interviews [Jessica] did with a bunch of just OGs of entrepreneurship." - Alexis Ohanian
Alexis Ohanian's recommendation of this book
Ev Williams recommended this bookEv Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book
Ron Conway recommended this bookRon Conway
"Collection of interviews with founders of famous technology companies about what happened in the very earliest days." - Ron Conway
Ron Conway's recommendation of this book
The Four Steps to the Epiphany
Successful Strategies for Products that Win
Also recommended by
2 people
Ron Conway recommended this bookRon Conway
"Offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves some startups unsuccessful." - Ron Conway
Ron Conway's recommendation of this book
Ryan Hoover recommended this bookRyan Hoover
"Too much (good) info but thankfully there's a summary in the Appendix." - Ryan Hoover
Ryan Hoover's recommendation of this book
Hooked
How to Build Habit-Forming Products
Also recommended by
1 person
Marc Goodman recommended this bookMarc Goodman
One of Marc Goodman's answers to "sources you've learned from in the last year?"
Marc Goodman's recommendation of this book
Leading at the Speed of Growth
Journey from Entrepreneur to CEO
The $100 Startup
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Sources
- 1
The Best Startup Books of All-Time (Updated for 2022) - Benzinga
benzinga.com
- 2
Top-10 Books Every Startup Founder Should Read | by Globalluxsoft | Globalluxsoft | Medium
medium.com
- 3
11 best startup books: must-reads for 2022
wisestamp.com
- 4
14 Best Startup Books to Read in 2022
teambuilding.com
- 5
15 Best Startup Books You Should Read - NerdWallet
nerdwallet.com
Edited by
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.





















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