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Aaron Levie Recommended Books
Aaron Levie has recommended 9 books. Browse the complete reading list with quotes and sources below.
Aaron Levie is the co-founder and CEO of the enterprise cloud company Box.
(Read more on Wikipedia)9 Books Recommended
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Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie (Source)
Also recommended by
9 people
Andrew Ng recommended this bookAndrew Ng
"For B2B, I recommend [this book]." - Andrew Ng
Andrew Ng's recommendation of this book 
Drew Houston recommended this bookDrew Houston
"It’s [about] how do technology products make their way from early adopters to the mainstream." - Drew Houston
Drew Houston's recommendation of this book 
Seth Godin recommended this bookSeth Godin
"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin
Seth Godin's recommendation of this book 
Ev Williams recommended this bookEv Williams
On the "books read" section of Ev Williams' GoodReads profile.
Ev Williams's recommendation of this book 
Ron Conway recommended this bookRon Conway
"Bestselling guide that created a new game plan for marketing in high-tech industries." - Ron Conway
Ron Conway's recommendation of this book 
Guy Kawasaki recommended this bookGuy Kawasaki
"Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections." - Guy Kawasaki
Guy Kawasaki's recommendation of this book +3
More recommendations
- Bill Gurley
"All entrepreneurs should read." - Bill Gurley
- Changpeng Zhao
"Has helped me hone my message with regard to talking about Binance to the world." - Changpeng Zhao
- Chris Dixon
Chris Dixon recommended this book on Twitter.
- Bill Gurley
High Growth Handbook
by Elad Gil
"Jam-packs every useful lesson about building and scaling companies into a single, digestible book." - Aaron Levie (Source)
Also recommended by
8 people
Reid Hoffman recommended this bookReid Hoffman
"If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies." - Reid Hoffman
Reid Hoffman's recommendation of this book 
Keith Rabois recommended this bookKeith Rabois
"A great book." - Keith Rabois
Keith Rabois's recommendation of this book 
Kathryn Minshew recommended this bookKathryn Minshew
"Truly amazing for founders, especially once you start to scale. Wish I'd had it early days at The Muse." - Kathryn Minshew
Kathryn Minshew's recommendation of this book 
Brian Armstrong recommended this bookBrian Armstrong
"[The author]'s advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A." - Brian Armstrong
Brian Armstrong's recommendation of this book 
Max Levchin recommended this bookMax Levchin
"[The author] has no-nonsense, highly applicable advice to any operator transitioning a company from the proverbial garage to the next stage and beyond." - Max Levchin
Max Levchin's recommendation of this book 
Ryan Petersen recommended this bookRyan Petersen
"Excited to get our growth rate back to the 16x days of yore." - Ryan Petersen
Ryan Petersen's recommendation of this book +2
More recommendations
- Alexis Ohanian
"Required reading." - Alexis Ohanian
- Chris Dixon
"Everyone interested in the growth stage of startups should read it." - Chris Dixon
- Alexis Ohanian
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen
"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie (Source)
Also recommended by
17 people
Jeff Bezos recommended this bookJeff Bezos
Part of "Jeff's Reading List."
Jeff Bezos's recommendation of this book 
Steve Jobs recommended this bookSteve Jobs
Walter Isaacson said Steve Jobs was deeply influenced by this book.
Steve Jobs's recommendation of this book 
Mark Cuban recommended this bookMark Cuban
Mark Cuban's answer to "what's a book you always recommend?"
Mark Cuban's recommendation of this book 
Marc Benioff recommended this bookMarc Benioff
"We often referenced [this book. A] thought-provoking [book] that validated our crusade." - Marc Benioff
Marc Benioff's recommendation of this book 
Ben Horowitz recommended this bookBen Horowitz
"A great book on strategy." - Ben Horowitz
Ben Horowitz's recommendation of this book - Drew Houston recommended this book
Drew Houston
"About how businesses get disrupted, and a lot of those themes are why startups can succeed and thrive even when there are big competitors who you would think would just wipe ’em out." - Drew Houston
Drew Houston's recommendation of this book +11
More recommendations
- Ev Williams
On the "books read" section of Ev Williams' GoodReads profile.
- Max Levchin
One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
- Tim O’Reilly
"[A] business classic." - Tim O’Reilly
- Caterina Fake
"A must-read for entrepreneurs." - Caterina Fake
- Guy Kawasaki
"Taught me why it’s so hard to come up with a second hit." - Guy Kawasaki
- Bill Gurley
"All entrepreneurs should read." - Bill Gurley
- Blake Scholl
"Everyone talks about it, I wonder how many people actually read it. You should actually read it." - Blake Scholl
- Chris Dixon
Chris Dixon recommended this book on Twitter.
- Marc Andreessen
"Really critical to understanding how this industry works." - Marc Andreessen
- Michael Bloomberg
"An insightful analysis of changing technology and its importance to a company's future success." - Michael Bloomberg
- Steve Blank
"The foundational read for managing disruptive innovation." - Steve Blank
- Ev Williams
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
by Geoffrey A. Moore
"Fantastic book." - Aaron Levie (Source)
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
by Marc Benioff
"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie (Source)
Also recommended by
5 people- Keith Rabois recommended this book
Keith Rabois
Keith Rabois recommended this book on a Medium blog post.
Keith Rabois's recommendation of this book 
Eric Schmidt recommended this bookEric Schmidt
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today." - Eric Schmidt
Eric Schmidt's recommendation of this book 
Tony Robbins recommended this bookTony Robbins
"[The author] takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge." - Tony Robbins
Tony Robbins's recommendation of this book 
David Sacks recommended this bookDavid Sacks
"I strongly recommend that all founders read Chapter 3." - David Sacks
David Sacks's recommendation of this book 
Russell Brunson recommended this bookRussell Brunson
"Every new entrepreneur should read [this book]!!!" - Russell Brunson
Russell Brunson's recommendation of this book
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie (Source)
Also recommended by
4 people
Tim Ferriss recommended this bookTim Ferriss
"Study [this book]." - Tim Ferriss
Tim Ferriss's recommendation of this book 
Daymond John recommended this bookDaymond John
One of Daymond John's answers to "most-gifted or recommeded books?"
Daymond John's recommendation of this book - Russell Brunson recommended this book
Russell Brunson
"Every new entrepreneur should read [this book]!!!" - Russell Brunson
Russell Brunson's recommendation of this book 
Patrick Bet-David recommended this bookPatrick Bet-David
Patrick Bet-David recommended this book on his website.
Patrick Bet-David's recommendation of this book
Brotopia
Breaking Up the Boys' Club of Silicon Valley
by Emily Chang
Aaron Levie mentioned this book on Twitter. (Source)
Also recommended by
5 people
Arianna Huffington recommended this bookArianna Huffington
"A must must must read!!" - Arianna Huffington
Arianna Huffington's recommendation of this book 
Tom Peters recommended this bookTom Peters
"A stomach turner." - Tom Peters
Tom Peters's recommendation of this book 
Bill Gurley recommended this bookBill Gurley
"Historically important book that will hopefully stand as a critical catalyst to change in our industry." - Bill Gurley
Bill Gurley's recommendation of this book 
Melinda Gates recommended this bookMelinda Gates
"For decades, powerful men have responded to sexism in tech by saying, 'It’s always been this way.'" - Melinda Gates
Melinda Gates's recommendation of this book 
Michael Bloomberg recommended this bookMichael Bloomberg
"Important new book about gender equality in Silicon Valley." - Michael Bloomberg
Michael Bloomberg's recommendation of this book
Survival to Thrival
Building the Enterprise Startup - Book 1 The Company Journey
by Bob Tinker
"Suited for every B2B entrepreneur at varying stages of growth--must read by all!" - Aaron Levie (Source)
Four Seasons
The Story of a Business Philosophy
by Isadore Sharp
"Great book!" - Aaron Levie (Source)
Edited by
Richard Reis
Software engineer whose passion for tracking book recommendations from podcasts inspired the creation of MRB.
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Anurag Ramdasan
Lead investor at 3one4 Capital whose startup expertise and love for books helped shaped MRB and its growth.
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