William MacAskill is a Scottish philosopher, ethicist, and one of the originators of the effective altruism movement. Wikipedia
Source: "One of the most important books written in the 20th century." - Will MacAskill
Source: "The best book on persuasion that I know of. [...] It’s quite a lot more in-depth than things like Caldini’s [book] and some of the other books in that genre." - Will MacAskill
Source: "Very important book." - Will MacAskill
Source: "It’s significantly improved my life." - Will MacAskill
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