Jon Spoelstra Books in Order

Drawing on his experience marketing professional sports teams, Spoelstra explains how to sell products that struggle to compete. Examples involving packaging, positioning and promotion show how businesses can attract customers without first becoming the strongest product in their market.

Spoelstra presents a business fable about choosing a meaningful ambition and turning it into practical change. The story connects wishing for success with regularly improving existing work and initiating new projects, rather than waiting for circumstances to improve themselves.

Spoelstra presents unconventional marketing principles drawn from professional sports and business. He explains how distinctive promotions, imaginative thinking and a focus on measurable revenue can help organisations attract attention and compete without relying on large advertising budgets.

A crime reporter grieving his murdered wife accepts a stranger’s lucrative offer to write another book. The arrangement gives Roy Hobbs an extraordinary chance to revisit past mistakes, raising the possibility of saving his wife and stopping her killer.

This handbook explains how to arrange appointments with people who can be difficult to reach. Spoelstra and his collaborator present sales fundamentals intended for repeated practice, treating the ability to secure a meeting as a skill that can be learned.

Spoelstra explains how to win support for ideas from difficult or sceptical bosses. Drawing on his sports-business experience, he outlines ways to assess risks, prepare persuasive proposals and turn objections into reasons to approve a project.

Spoelstra uses a business fable to explain his process for developing useful ideas instead of waiting for inspiration. The guide turns a dismissive remark about flying pigs into a framework for producing proposals that challenge assumptions and create practical opportunities.

After Charlie North visits three former girlfriends, all three are murdered and police suspect him. The retired blogger enlists friends and a private investigator to find the killer, making the increasingly dangerous investigation public through his popular blog.

Retired sleuths Charlie North and Ben Tucker investigate murders at a luxurious retirement village whose residents seem unusually youthful. Working with private investigator Reggie Parker, they uncover disturbing secrets while becoming potential targets of the killer themselves.

A bank robber leaves prison after serving time for a massive heist, but the missing millions remain unaccounted for. Charlie North becomes entangled with the people pursuing the fortune as the hunt for stolen money turns murderous.

Eight successful mystery writers gather at a remote resort to collaborate on another bestseller. When real murders interrupt their plans, guests Charlie North and Ben Tucker must identify a killer among experts in deception, alibis and fictional crime.

Someone is killing beloved former movie stars, and the police cannot stop the murders. Charlie North, Ben Tucker and private investigator Reggie Parker enter the case, following competing suspicions toward a dangerous confrontation at an old movie ranch.

A bride dies after tasting an extraordinarily expensive wine, and more customers of the Alchemy Winery are threatened. Charlie North and Ben Tucker investigate, searching the winery’s castle and its circle of suspects for someone bent on destruction.

Murders shatter the peace of Charlie North’s suburban neighbourhood, where even the most helpful residents may become victims. Charlie, Ben and their friends investigate as panic spreads and the neighbours organise their own response to the danger.

A blackmailer threatens to murder a passenger unless a cruise company pays a million dollars. Charlie North and Ben Tucker join the maiden voyage, searching among passengers, crew and concealed spaces while undercover federal agents pursue their own investigation.

Charlie North and Ben Tucker expect a relaxing Michigan holiday in an unusual stone house. A murder and emerging clues to a hidden Prohibition-era fortune turn their week of golf into a dangerous search reaching across Lake Michigan.

Charlie North and Ben Tucker agree to retrieve a widow’s urn, only to discover that its columbarium has vanished. Their search leads to an abandoned island lighthouse, a valuable manuscript and rival pursuers prepared to kill for the prize.

Spoelstra and Steve DeLay present a structured approach to selling sports tickets to business leaders. Sample conversations and explanations show how to identify a prospect’s needs, connect ticket purchases with business goals and guide a meeting toward a sale.