"A great book. I highly recommend it for anyone run a company, but especially those who want a culture that encourages long-term innovation." - Ben Horowitz
"[The author], his people, and his culture are all of star quality. I recommend his book." - Ray Dalio
Unconventional thinking that is truly just common sense. Reed has a wonderful way on cutting through the bull$hit and telling it like it is - Gibson Smith
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