"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
"For B2B, I recommend [this book]." - Andrew Ng
"All entrepreneurs should read." - Bill Gurley
"It’s [about] how do technology products make their way from early adopters to the mainstream." - Drew Houston
On the "books read" section of Ev Williams' GoodReads profile.
"Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections." - Guy Kawasaki
"Bestselling guide that created a new game plan for marketing in high-tech industries." - Ron Conway
"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin
"Has helped me hone my message with regard to talking about Binance to the world." - Changpeng Zhao
Chris Dixon recommended this book on Twitter.