On the "books read" section of Ev Williams' GoodReads profile.
"Hearing him do the audio part is great." - Joe Rogan
"A bunch of really good information here on how to make ideas go viral." - Kevin Rose
Kevin Systrom recommended this book on Facebook.
"I love books like [this book]." - Mike Shinoda
Ideal intro towards behavioral economics. A great starting point that opens up so many other ideas. - Anurag Ramdasan