"So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand." - Julie Rice
Most Recommended Books reached out to Kathryn Minshew directly.
Richard Branson recommended this book on his "70 must-read books" blog post.
"I realized better what I was doing when I read [this book], and I gave it to people to show them how to clarify what they’re doing right and what they’re doing wrong." - Robert Rodriguez
One of 4 books Tony Hsieh recommended in Inc.com
Tom Bilyeu recommended this book on his website.